When you work as a travel agent, your success is dependent on getting new customers. After all, one customer can only take so many vacations a year. Although there may be some challenges, there are some great methods to help you grow your customer base.

Be Active on Social Media

It's important...

Travel agents today need a strong digital marketing strategy to engage with their customers. It's not like the old days when people contemplating a trip would walk in the door of a brick-and-mortar travel agency. This still happens, of course, but it's relatively rare. Today, the vast majority of...

One of the best ways for independent travel agents to reach a wider audience and connect with existing customers is to have a well-planned content marketing strategy. Content is important for every industry but it can be especially powerful for customers who love to travel. People want to learn...

 When you are first starting out as an independent travel agent (or entrepreneur), it can be hard to find potential customers. Even as you grow your business, you may find yourself struggling to find new customers. This is especially true during certain times when people are less likely to...

As a new entrepreneur and independent travel agent, you need to register your business. However, before you get started, you have to figure out how you want to structure it. There are many different options so it can be hard to figure out what is best for you and your business.

Different Ways to...

Starting your own personal travel agency is an intense business workout. Every day you are either hustling to get clients or hustling to serve clients. You may be talking to dozens of suppliers and venues at once, comparing prices, and arranging for those special little details that clients care...

With the new year right around the corner, solopreneurs should be thinking about turning over that new leaf for a bright coming year. New Year's turnover is an essential part of any business owner's calendar. It is a time to take stock of your business, your progress, your successes, and to make...