We say building a business is a journey, not a destination. An unending series of steppingstones with usually more than a few step-backs mark the path. While the destination of a successful business keeps us motivated to keep moving, we need to make sure to pause and celebrate the steps.

We...

When you work as a travel agent, your success is dependent on getting new customers. After all, one customer can only take so many vacations a year. Although there may be some challenges, there are some great methods to help you grow your customer base.

Be Active on Social Media

It's important...

Travel agents today need a strong digital marketing strategy to engage with their customers. It's not like the old days when people contemplating a trip would walk in the door of a brick-and-mortar travel agency. This still happens, of course, but it's relatively rare. Today, the vast majority of...

One of the best ways for independent travel agents to reach a wider audience and connect with existing customers is to have a well-planned content marketing strategy. Content is important for every industry but it can be especially powerful for customers who love to travel. People want to learn...

 When you are first starting out as an independent travel agent (or entrepreneur), it can be hard to find potential customers. Even as you grow your business, you may find yourself struggling to find new customers. This is especially true during certain times when people are less likely to...