The Travel Entrepreneur Blog
I am a terrible writer. I admit it wholeheartedly, while also being slightly embarrassed by that admission.
However, I am a copywriter, someone who writes words that sell. I have to write.
As a travel entrepreneur, you are also a copywriter. Whether you are writing a social media post, a...
The economy is a living organism. It expands and contracts. It goes through long-run cyclical shifts and short-run acceleration and drops. A million factors culminate in key measures like GDP growth, unemployment, and the value of the dollar.
As entrepreneurs, we spend most of our...
I’ve talked about investing here before. Whether you’re Warren Buffett, you, or me, all investors seek a degree of certainty before pulling the trigger. Complete certainty is elusive, but when is there enough certainty? When do you know that it is safe to make the investment that your...
| In just about four months many of us will gather aboard the Independence of the Seas for Travel Quest World, an event unlike anything we’ve done before. I feel like a little kid as Christmas approaches. I want to jiggle the packages, size them up, and wonder what awaits... |
When you work as a travel agent, your success is dependent on getting new customers. After all, one customer can only take so many vacations a year. Although there may be some challenges, there are some great methods to help you grow your customer base.
Be Active on Social Media
It's important...
Travel agents today need a strong digital marketing strategy to engage with their customers. It's not like the old days when people contemplating a trip would walk in the door of a brick-and-mortar travel agency. This still happens, of course, but it's relatively rare. Today, the vast majority of...
One of the best ways for independent travel agents to reach a wider audience and connect with existing customers is to have a well-planned content marketing strategy. Content is important for every industry but it can be especially powerful for customers who love to travel. People want to learn...
When you are first starting out as an independent travel agent (or entrepreneur), it can be hard to find potential customers. Even as you grow your business, you may find yourself struggling to find new customers. This is especially true during certain times when people are less likely to...
Having an impressive website is crucial to generate leads, and it sets the tone for how your business operates. Your website is your best salesperson—it’s the first thing people look at when researching a company. Because it runs at all hours, there are more opportunities for people...
6. Follow Up After They Get Home
Once clients are back at home, it's time to send your follow-up email. Ask how everything went in a way that warmly invites travel stories and photos. After your initial friendly welcome home greeting and questions about how they enjoyed the trip, be sure to ask...
As a travel agent, repeat business is one of the most important ways to expand your agency. Clients who are "wowed" the first time will be delighted to come back and plan with you again to have a similarly fantastic experience every time they travel. This is especially true if you make returning...
Travel agents are in a unique place in the holiday market. There is a high demand for travel and a frenzy of last-minute opportunities. The holiday season is also the perfect time to touch base with your entire client list, whether they are traveling or not. Holidays are a busy time for most...
