When you work as a travel agent, your success is dependent on getting new customers. After all, one customer can only take so many vacations a year. Although there may be some challenges, there are some great methods to help you grow your customer base.

Be Active on Social Media

It's important...

Travel agents today need a strong digital marketing strategy to engage with their customers. It's not like the old days when people contemplating a trip would walk in the door of a brick-and-mortar travel agency. This still happens, of course, but it's relatively rare. Today, the vast majority of...

One of the best ways for independent travel agents to reach a wider audience and connect with existing customers is to have a well-planned content marketing strategy. Content is important for every industry but it can be especially powerful for customers who love to travel. People want to learn...

 When you are first starting out as an independent travel agent (or entrepreneur), it can be hard to find potential customers. Even as you grow your business, you may find yourself struggling to find new customers. This is especially true during certain times when people are less likely to...

Having an impressive website is crucial to generate leads, and it sets the tone for how your business operates. Your website is your best salesperson—it’s the first thing people look at when researching a company. Because it runs at all hours, there are more opportunities for people...

6. Follow Up After They Get Home

Once clients are back at home, it's time to send your follow-up email. Ask how everything went in a way that warmly invites travel stories and photos. After your initial friendly welcome home greeting and questions about how they enjoyed the trip, be sure to ask...

As a travel agent, repeat business is one of the most important ways to expand your agency. Clients who are "wowed" the first time will be delighted to come back and plan with you again to have a similarly fantastic experience every time they travel. This is especially true if you make returning...

Travel agents are in a unique place in the holiday market. There is a high demand for travel and a frenzy of last-minute opportunities. The holiday season is also the perfect time to touch base with your entire client list, whether they are traveling or not. Holidays are a busy time for most...

When looking to build a small business nowadays, you can't overlook social media. More specifically, you need to focus strongly on Facebook, which is, by far, the largest social media site with more than 2 billion users. When it comes to marketing on Facebook, however, it's important to identify...

If you're a solo entrepreneur, also known as a solopreneur, you need to ration your time carefully. You're operating without the benefits of a team and, most likely, your budget is fairly limited. Social media provides many free and low-cost strategies to reach your audience. However, there are...

When you start your own business endeavor, you need to start spreading the word about it in as many ways as possible. This may involve a variety of strategies such as advertising, SEO, social media, and press releases. You should not, however, overlook the value of networking. There's no...

Marketing is the lifeblood of any business, big or small. You can offer the best possible products and services, but without marketing, consumers won’t even know you exist. Although marketing is essential, many small businesses, solopreneurs, and startups simply do not have huge budgets....